This will be interesting. The Commercial Advertisement Loudness Mitigation Act instructs the FCC to create a regulation prohibiting advertisements accompanying video programming from:
(1) being excessively noisy or strident;
(2) having modulation levels substantially higher than the accompanying program; and
(3) having an average maximum loudness substantially higher than that of the accompanying program.
I am all for this (kind of), however I know mixers like myself will be asked to do this with more compression and limiting. In turn we will get louder sounding spots that meet the technical regulation. Consumers will still be annoyed, and the sound quality will go down.